Legal

Privacy Policy

Last updated: 2026 · DL Consultants

Plain-English summary. I collect only what I need to respond to enquiries and deliver work — mainly the details you send me and basic site analytics. I don't sell your data. You can ask to see, correct, or delete it at any time.

01 Who this applies to

This policy explains how DL Consultants (“I”, “me”, “the practice”), operated by [LEGAL ENTITY NAME], registration number [REG NUMBER], of [BUSINESS ADDRESS], Johannesburg, South Africa, collects and handles personal information. It applies to this website and to enquiries and engagements that begin here.

I aim to comply with South Africa's Protection of Personal Information Act (POPIA), and — where clients or visitors are based there — with the principles of the UK/EU GDPR.

02 What I collect

Information you give me: your name, email, company, and anything you include when you enquire, request a diagnostic, or engage the practice.
Information about your business: publicly available web presence and materials you provide, used to produce a diagnosis.
Technical data: basic analytics such as pages viewed, approximate location, browser and device type, collected to understand how the site is used.

03 How I use it

To respond to your enquiry and decide whether to take on a diagnostic or engagement.
To deliver, manage, and improve the work you engage me for.
To send you information directly relevant to an active or prospective engagement.
To meet legal, accounting, and record-keeping obligations.

I rely on your consent, the performance of a contract with you, and my legitimate interest in running the practice as the lawful bases for this processing.

04 Sharing and third parties

I don't sell or rent your personal information. I share it only with service providers that help me operate — for example email, hosting, analytics, scheduling, and CRM tools — and only to the extent they need it to provide their service. These providers are bound to protect your data and use it only on my instructions.

I may disclose information where required by law, or to establish, exercise, or defend a legal claim.

05 Where your data is held

Some of the tools I use may store data outside South Africa. Where information is transferred across borders, I take reasonable steps to ensure it remains protected to a standard consistent with this policy and applicable law.

06 How long I keep it

I keep personal information only as long as needed for the purpose it was collected, to maintain business records, and to meet legal obligations. When it's no longer needed, I delete or anonymise it.

07 Your rights

Subject to applicable law, you may ask me to:

confirm what personal information I hold about you, and get a copy;
correct information that's inaccurate or out of date;
delete information where there's no legal reason to keep it;
object to or restrict certain processing, or withdraw consent.

To exercise any of these, email hello@thedlconsultants.com. You also have the right to lodge a complaint with South Africa's Information Regulator.

08 Security

I take reasonable technical and organisational measures to protect personal information against loss, misuse, and unauthorised access. No method of transmission or storage is completely secure, but I work to safeguard your data appropriately to its sensitivity.

09 Cookies & analytics

This site may use cookies or similar technologies to run essential functions and understand usage. You can control cookies through your browser settings; disabling some may affect how the site works.

10 Changes

I may update this policy from time to time. The “last updated” date above reflects the current version. Material changes will be posted here.

11 Contact

Questions about this policy or your data: hello@thedlconsultants.com.