Front-Office Diagnostics

Most industrial suppliers are losing orders before a salesperson ever sees them.

Decades of engineering credibility, and a front office that leaks the enquiries it should be capturing. I read your web presence, put a number on the leak, and prescribe the build that closes it.

Request a diagnostic ↓ One benchmark client. Selective intake.

The Method

Diagnose before prescribe.

01 / NO TEMPLATES

Read the business first

Every engagement starts from your operation, your products, your enquiry flow — not a playbook I run on everyone.

02 / NO BLIND PITCH

Never propose before I read

I don't quote a build until I've studied what you're leaking. The prescription follows the diagnosis, not the other way round.

03 / NO GUESSWORK

Quantify the leak

The exposure is stated in your numbers — lost enquiries, lost orders, annual revenue at risk — not vague percentages.

Specimen Diagnostic

A read takes your web presence apart the way your best prospect never will. This is the shape of it — illustrative of a typical industrial supplier with a strong catalogue and a weak front office.

SUBJECT — INDUSTRIAL SUPPLIER Read complete

Presence

Detailed product catalogue online. Decades of installed credibility. Site built to inform, not to capture.

Observed

Enquiry form routes to a shared general inbox. No intent captured, no qualification, no routing to the right desk. Quote requests arrive raw and cold.

Failure point

High-value enquiries land unsorted beside newsletters and spam. Response is slow or missed. The prospect assumes silence and moves to a competitor.

Leak

Serious buyers lost before they ever reach a salesperson — the most expensive point at which to lose them.

Estimated annual exposure $000K + / yr

// Figure is illustrative of the category. Your real exposure is measured against your own order values and enquiry volume in the diagnostic.

Benchmark

Soliflo — a 40-year South African industrial bulk-liquid loading supplier. Full front-office system, built to the calibre behind suppliers like SafeRack.

Quiz-driven enquiry capture mapped to their real product taxonomy. AI front office handling first contact. CRM, routing and desk logic behind it. Diagnosed, prescribed, and built end to end.

One benchmark, told properly, is worth more than a wall of logos. It's the floor of what I build — and the proof that the read holds at enterprise-industrial scale.

SectorIndustrial / bulk-liquid loading

ScopeFront office · CRM · routing

Calibre referenceSafeRack-tier

MethodDiagnose-first

For forty years our name has meant getting customers the right solution, fast. David built us a front office that finally matches that — every enquiry captured, understood, and in front of my team within the minute, day or night. Nothing slips through now.
Phil Dawson Chief Executive Officer, Soliflo
Africa’s Liquid Control & Tanker Loading Specialists — since 1984

The Engagement

The Diagnostic.

Deliverable

A written readYour front office diagnosed, the leak quantified, the build to close it prescribed. Plus a 45-minute walkthrough.

Fee

$3,500 fixedCredited in full against any build we agree. For serious clients, it costs nothing.

Intake

SelectiveI don't take every read. If your front office isn't worth diagnosing, I'll tell you.

Most firms call this discovery and give it away. I don't. The read is real work — it filters the tyre-kickers, de-risks the build, and proves the method before a cent goes near a project. One reply, and I'll tell you within the day whether your front office is worth diagnosing.

Request a diagnostic →